Plied Yarns—Identity Design
Plied yarns is a hand-dyed yarn company. They specialize in woolen spun yarn made from 100% wool.
Beth designs their identity, packaging, and marketing materials.
The original logo emphasizes the barber pole effect of Plied TWISTS—created by hand dyeing individual plies separately and spinning them back together.
The solitary “P” from the original logo is used for Plied PRIMARIES—a new line of yarn made by dyeing the entire skein in a kettle to create a semi-solid effect.
The logo and colors are used as inspiration for a variety of marketing materials, including business cards, postcards, stickers, and sample tags.
