The American Institute of Architects—Identity Design

AIA is the largest design organization in the world. The Arizona chapter holds annual design awards to celebrate the best of the state’s newest architecture projects.

For 2024 Beth created an identity inspired by metal, a symbol of strength and prestige and an important material for the industry.

A color variation is created for each submission category. It draws attention to the different submission possibilities as well as creates an eye-catching presence on social media.