The American Institute of Architects—Identity Design

AIA is the largest design organization in the world. The Arizona chapter holds annual design awards to celebrate the best of the state’s newest architecture projects.

For 2022 Beth made an identity derived from the AIA logo itself, refining it to its basic geometry and creating a lattice that can be used as its own design or in conjunction with images.

A color variation is created for each submission category. It draws attention to the different submission possibilities and creates an eye-catching presence on social media.